February 11, 2020

GOP Hopeful from Rich Dallas Family Rolls Out Ad
with Mix of Frontier Fantasy and Fears on Socialism

By Mike Hailey
Capitol Inside Editor

Colin Allred (D-Inc)
Congressional District 32
Total Donations: $2,405,324
Campaign Loans: $0
Cash on Hand: $1,917,783
Genevieve Collins (R)
Congressional District 32
Total Donations: $791,838
Campaign Loans: $124,400
Cash on Hand: $787,049
Floyd McLendon (R)
Congressional District 32
Total Donations: $333,355
Campaign Loans: $0
Cash on Hand: $158,252
Jon Hollis (R)
Congressional District 32
Total Donations: $161,880
Campaign Loans: $0
Cash on Hand: $4,034
Jeff Tokar (R)
Congressional District 32
Total Donations: $6,599
Campaign Loans: $0
Cash on Hand: $2,314

Source: Federal
Election Commission



A Republican congressional contender portrays herself in a new television spot as a modern-day Calamity Jane who would have gone hungry if she hadn't learned how to hunt as a critical part of her upbringing in the Lone Star State.

But Highland Park native Genevieve Collins doesn't say anything about having to walk barefoot through the snow or reading by candle light in her second TV advertisement in a bid for the seat that freshman Democratic U.S. Rep. Colin Allred of Dallas is seeking again in 2020.

Collins - the apparent frontrunner for the GOP nomination in Congressional District 32 this year - sticks to the party line script in the 30-second commercial that she unveiled on Tuesday commercial with two separate warnings about the dangers of socialism.

While Collins is par rotting the standard GOP talking points page that revolves on a socialist takeover threat as the party's most popular bogeyman in 2020, she's takes a more original approach with a pitch for gun rights that might give an impression that isn't incorrect.

"I grew up a Texas woman," Collins informs the viewing audience in the new ad. "In my family that means you have to be able to shoot, clean and eat your kill one day then throw on a dress and work a board room the next."

The survival of the fittest depiction might seem like a reach to voters who are aware that Collins is a product of a wealthy family that's based in one of the state's most affluent enclaves.

It's probably safe to assume that Collins actually consumed a substantial amount of food that had been purchased at one of the local grocery stores. But it might be all but impossible to imagine the CD 32 candidate on stalking elk or picking off buffalo in a neighborhood that's laced with mansions near downtown in the third largest city in Texas. A snapshot of the candidate wrestling a fish in a stream like Jeremiah Johnson had to do at times would make for an unforgettable Kodak moment on the refrigerator door beside the magnets and recipes. An occasional feast on possum stew or rabbit that turned for hours on the backyard rotisserie might not be enough to keep the hunger pains at bay.

While the Collins commercial appears to take some rhetorical liberties, it's a slick piece of work that demonstrates exuberance, excitement for life and a penchant for creativity. The positive tone and perpetual smile on the highly-attractive candidate's face reflects a recognition by the Collins team that it's smart to stick to the high road when you appear to be on track to win. But Collins appears to give a glimpse into what to expect if she's the nominee in a district where a battle with Allred probably will be brutal.

"I'm pro-business, pro-God and I'll secure the border," Collins vows in the advertisement. "I helped build a local business so I understand what it takes to create jobs. And socialism ain't it."

Collins is clearly one of the strongest candidates on paper that the GOP has fielded on the congressional battlefield in Texas this year. But she might find it tough to win outright in the primary election three weeks from today with four other Republicans on the ballot in CD 32.

Floyd McLendon of Dallas and Jon Hollis appear to be Collins' closest competitors after raising $333,000 and $162,000 from supporters for CD 32 campaigns last year. But Collins has had the luxury of broadcast advertising time that her primary rivals can't afford after receiving almost $792,000 in contributions in 2019 when she also fueled her campaign with $124,000 in personal loans.

There will be no playing nice in the fall - however - for a GOP nominee who will face a steep uphill climb in a fight with a former professional football player who was one of two Democrats to oust veteran Republican incumbents in the general election in 2018. CD 32 had been a GOP stronghold before President Donald Trump loss to Hillary Clinton by one percentage point in 2016 before Democrat Beto O'Rourke beat Republican U.S. Senator Ted Cruz there two years later by 10 points.


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